That shift in thinking for supermarkets will be a direct benefit to brands like Mulay’s, which plans to continue its momentum. Mulay’s is available in several varieties, including mild, hot and killer hot Italian sausage, breakfast sausage, bratwurst and chorizo.
Kroger recently launched its Simple Truth brand, a line of natural and organic food from the grocery giant itself. And for it, grocers have suffered: About 24 percent of supermarket shoppers switch to specialty markets or butcher shops for their meat and poultry, reports the Food Marketing Institute.īut now, grocery brands are starting to get it. As groceries become more health-focused and stores and brands add options like organic, local and additive-free, the meat industry has lagged behind, Mulay said. With that, the company was able to hire its first sales employees and a marketing firm to help get the name out.Īnother benefit has been a change in thinking for the meat industry. Since we started thinking like that, our margins more than doubled.” “We had always trusted people to operate on our best interest but ultimately I have to be the one responsible. “We learned that we have to control every aspect of our business,” she said. Mulay said mentors who know the industry have helped them think through their business. The company has also surrounded itself with people who want to help. Mulay’s line includes flavors like hot Italian, mild Italian, killer hot Italian, breakfast, bratwurst and chorizo. They are without nitrates, sugar, antibiotics, gluten, soy or any additives beyond pork, water and spices. “We have to have a very good product and be very stubborn.”įor their part, Mulay’s has worked to deliver a product that stands up to what they’re selling: the pork is responsibly raised and processed in Temple Grandin-designed plants. “We’ve had to fight for our businesses’ success,” Mulay said.
A year later, when she came back, the chain bought everything. But Loree Mulay said she got a great critique on what she had to do to make her product attractive to Natural Grocers. Back when the brand was starting, she said she sat in the Natural Grocers’ offices for two hours before someone would see her.
It’s not the first time Mulay had to convince someone to see her. She brought the employees to explain what it was to their boss, and he made the order. So I said I would be right back.”Īfter a few misses, Mulay said she found two employees who did know the paleo diet - food that was available to Paleolithic humans like meats, nuts and vegetables without grains, dairy, sugar and processed items. And he said no one knows what paleo is, and if I could find someone in the office who knew paleo he would order everything I had. “I explained that ours are different, they’re gluten-free and paleo. “He said he needed more sausage like he needed a hole in his head,” Mulay said. Mulay said she surprisingly was seen quickly, but that the meeting didn’t get any easier. So at 7:30 a.m., I showed up and signed my name up.” “But I heard on certain days you could just walk in. “I was in Boston and wanted to meet this retailer who was impossible to get an appointment with,” Mulay told BizWest while sitting at the large circular table in her Longmont kitchen. Mulay’s Sausage is now available in King Soopers stores. In fact, Mulay’s can be found in stores across 40 states.īut Loree Mulay still has to hustle to get her company, which started taking off in 2013, into stores. Mulay’s has been expanding quickly: The brand is available in all Natural Grocers stores and on the East Coast has sold to Ahold, parent company to Stop and Shop. After about two weeks on shelves, Mulay’s is already getting additional orders.
#SAUSAGE FEST 2017 FREE#
The producer of all-natural and antibiotic free sausage has gained the attention of King Soopers parent company Kroger, which is also adding Mulay’s to its City Market stores. The duo might be feeling a sense of deja vu over that gangbusters reception: Mulay’s Sausage, now a full-fledged business, is available in King Soopers stores wherever they exist. LONGMONT - Loree Mulay and her husband Ward Weisman started selling sausages at the Fourth of July festival in Crested Butte 28 years ago as a way to make some quick cash.Īfter taking an entire day and a few cases of beer, the young couple was able to convert her Nana’s recipe into 400 sausage links to be sold at the barbecue.
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